10 July 2009
I-Remit, Incorporated (iRemit), the country's largest non-bank Filipino owned remittance company, and Jollibee - the biggest fast-food chain forge alliance to allow overseas Filipino workers (OFWs) to send meals to their families and beneficiaries in the Philippines.
According to Harris Jacildo, iRemit president and COO the partnership promotes to strengthen ties between Filipinos abroad and their families (beneficiaries) in the Philippines through the 'Jollibee Salu-Salo Padala Treat Mula Sa iRemit' program. "With the increasing number of Filipinos leaving for other countries to be able to offer a better life for their loved ones, this project presents an invaluable opportunity to help bridge and strengthen family togetherness: a priceless pursuit that is important for both companies."
The company’s passion to foster family ties is strengthened in this offer, the company has gone beyond providing a simple channel where Filipinos overseas can send their remittances to the Philippines. “With more Filipinos seen working in other countries to be able to provide a better life for their families, iRemit’s latest offering aims to connect loved ones closer aside from providing fast, reliable and secure remittance services,” said Bansan Choa, the company’s chairman and chief executive officer.
iRemit’s new drive encourages a ‘surprise-padala’ aimed at OFW families here in the country by means of meals and party packages through Jollibee’s delivery service.
Under the arrangement, both parties agreed to enter a tie-up wherein iRemit customers may pay for their purchase of various Jollibee products for delivery or dine-in consumption as may be available in Jollibee stores by their beneficiaries nationwide. iRemit customers can go to any iRemit foreign office or tie-up in Asia-Pacific, North America, and Europe, choose from a variety of meal and party packages and Jollibee shall deliver them right at the doorstep of their beneficiaries in the Philippines.
iRemit and Jollibee set a system in place to make sure that the deliveries are complete and are on time. Both companies put importance on the accuracy and prompt delivery in the project because of the anticipated significant percentage of orders are made not only during family celebrations and occasions but the surprise ‘padala’ as well. Jollibee also will strictly follow their existing standards for food preparation so senders abroad are guaranteed of only quality meal packages that their families will receive.
"This partnership with Jollibee will further strengthen our new product line iShop which offers variety of gift packages and "pasalubong" for delivery to beneficiaries. This move is very much in sync with our approach to maximizing our market potential," said Choa
"Now, with 'Salu-salo Padala Treat mula sa iRemit', no distance can exempt an overseas Filipino from not making his family feel special and remembered," added Jacildo.
'Salo Salo Padala Treat Mula Sa iRemit' is currently being offered for delivery and pick-up to beneficiaries all over the Philippines.
In the recent report, iRemit expanded its remittance business in Syria to further accelerate the availability of money transfer and other financial services to overseas Filipinos.
iRemit is now operating in 26 countries and territories around the world and listed four thousand payout stations to cater the remittances originating from its foreign offices to their designated beneficiaries in the Philippines.
JUSTINE P. CASTELLON
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